A Tasty Trend Forecast

Effective branding is all about forecasting. What will be passé by next season? What will be up and coming? What will come full circle for the nostalgia factor? Thinking about the evolution of trends coming and going is the key to marketing yourself in a timeless yet trendsetting light. To keep our trend spotting skills well-honed, we decided to make our predictions on everyone’s favorite category: food and drink!

1.     Plant-Sourced Water

While coconut water is well past its peak, we’re seeing maple water and birch water booming to the top. We can’t wait to see what other fruit and tree-sourced waters will be hitting the shelves of Whole Foods.

2.     Canned Wine

Thank millennials and their love of wine and convenience for this one. Easy to chill, perfect to picnic with, canned wine may sound anything but chic, but trust us to not judge a book by its cover, or a wine by its can.

3.     Funky Proteins

Lentils and tofu? Been there, done that. It’s time to say hello to grasshoppers and crickets. While we’re skeptical, we might be convinced to try the Chapulines grasshopper tacos at Oyamel. If anyone can do insects, José Andrés can.

4.     Frosty Treats

No, we don’t mean a froyo renaissance. Keep your eyes peeled for frozen custards, artisan popsicles, and deluxe milkshakes to make waves at your favorite restaurants. Hey, any of those sound good right now in this heat!

So...which trend are you most excited for?