Print Media Is Dead!

In today's rapidly evolving digital landscape, traditional print media is facing unprecedented challenges. From the rise of social media to the prevalence of smartphones, the digital revolution has reshaped the landscape of communication and media consumption. In this evolving digital ecosystem, traditional print media has found itself facing an uncertain future, with many declaring its demise.

At DHM Media, we've recognized this shift and are embracing the digital age with a comprehensive suite of digital marketing services. Here's why print is dead and how we're leading the charge towards a digital future:

Changing Consumer Behavior

• Consumers are increasingly turning to digital channels for information and entertainment.

• The convenience, accessibility, and interactivity of digital media have made it the preferred choice for many, relegating print to the sidelines.

Our Digital Marketing Services

• We offer a range of digital solutions, including SEO, social media management, email marketing, and content creation.

• Our services are designed to help businesses reach their target audience more effectively, drive engagement, and achieve their business goals in the digital landscape.

District Home Magazine Goes Digital

• Our real estate magazine, District Home Magazine, has transitioned to a fully digital format.

• The revamped online platform offers greater reach, more impressions and more measurability of outcome for advertisers

Advantages of Going Digital

• Digital marketing offers greater flexibility, measurability, and cost-effectiveness compared to traditional print media.

• Businesses can precisely target their audience, track campaign performance in real-time, and adjust their strategies accordingly, ensuring maximum ROI.

As we bid farewell to print and embrace the digital age, DHM Media remains committed to innovation, creativity, and delivering exceptional results for our clients. Whether you're a small business looking to establish a strong online presence or a real estate professional seeking to reach more potential buyers, we have the expertise and resources to help you succeed in today's digital landscape.

Your Loyal Clients

One of the biggest concerns for new consumers is trusting a company’s product or service. Client testimonials are a great way to earn a potential customer’s trust. Your past clients can become your best marketing tool in establishing validity. A good, believable testimonial can bring a great return of investment.

Firstly- you get to be picky about which testimonials get to make it on your website. Choose testimonials that address your company by name or are specific to a product/service.

Client testimonials have to match your intended demographic. You shouldn’t post testimonials that are too generic or post just for the sake of it- this can deter customers’ trust.

The location of testimonials on your website is important as well. Two locations that experts have found to be a great conversion is on the product/services page or on the website’s sidebar.

You can also consider video testimonials because sometimes written testimonials can come off as dispassionate.

Get creative!

Innovation & Success

Innovation has been the driving-force for many companies to succeed - not only in the workplace, but to increase the longevity of a business.

 One of the driving forces of creating innovative ideas are collaborating with your entire team. Create an environment that is based on an open approach to encourage the generation of ideas. Define what innovation means to your brand.

 Next, of course, is transforming these ideas into actions. Acknowledge the strengths and opportunities that your innovative ideas can bring to your business. Don’t be afraid to take risks - think outside the box of what’s familiar to you and your company. Allow for failures or weaknesses in your action plan.

 So how do you know your actions are working? Well, surely your company will turn over a profit. If others ‘copy’ your innovative approach - it’s a pretty good sign that you’re doing something right. 

Measure your innovative approach by driving improvements, creating value and make an impact on your clients.

Sasha Bruce YouthWork

Sasha Bruce Youthwork is a nonprofit organization in Washington DC determined to provide homeless or at-risk youths a safe haven. Since 1974, they have provided counseling on life skills, set up safe houses and vowed to empower youths. The founder and executive director, Deborah Shore has received a Lifetime Achievement Award from the National Network From Youth.

You can donate or volunteer for the Sasha Bruce Youthwork here.

Advertising Your Next Event

If you’re planning an event, start by setting a goal. Usually it’s for a monetary profit - either a fundraiser, workshop or networking happy hour event. Make a note of who you’re trying to target - Young professionals? Families? This will help you in creating your event as well as market it effectively through social media. What will people get out of your event? - Entertainment? Awareness to your cause? Building a skill?

A catchy hashtag can be used across all social media platforms to market your event and allow your ‘followers’ to use it as well. Create shareable images or infographics with condensed information to broaden your reach. Share fun behind-the-scenes images of event preparations so your followers have visuals of what they have to look forward to.

If your event includes guest speakers - make sure to highlight their accomplishments and interesting facts about them.

 If you’ve held a previous similar event, post images, videos or testimonials - so your followers have an idea of what to expect. Make sure to include a link to your website - there you can set-up a registration page with more information about your organization and company.

 Always engage with anyone invited to your event - make sure to respond to comments or questions. Discounts or special promotions are a great incentive as well.

Happy planning!

Marketing Through Social Media

Companies seem to advertise a lot more on social media these days. From beauty products to a variety of services, social media pop-up promotions and advertisements are everywhere. To draw the most business from social media, you have to focus on either “likes” or consumers. Pay attention to the demographic of consumers on your followers list and understand their individual experience with internet buying. Brands have progressed through consumer engagement and curated content on social media. Small business or startups can take advantage of social media to introduce their brands. In general, social media content and advertisements have to reflect your bigger business objectives.

The Future of Architecture

The modern & minimal aesthetic has been trending everywhere -- from home-decor to personal style, it seems that minimalism has become the new “classic.” Architecture has also adopted this sleek design trend. Developers in big cities are using mediums such as glass and metal to create a higher-end feel. Minimal aesthetic is the next way we are gearing towards futuristic vibes.

Print Media Is Still Alive

Since technology has burst onto the scene - everything has gone digital. From online shopping to advertisements, it seems that marketing through direct-mail is ineffective. However, statistics have shown that print ads have been favorable among consumers, specifically when making a purchase decision.

Why? Consumers often find that ads in digital form - whether it’s on social media or embedded into YouTube videos - can make them lose trust or interest. Computer or mobile marketing tends to be oversaturated and consumers tend to overlook or “skip” advertisements.

Storytelling is an effective approach that favors in print media. The key strength that has kept print marketing alive is transparency and honesty.

Museum Walk Weekend

Ready to feed your visual senses? This Saturday and Sunday (June 3-4) is Dupont-Kalorama Museum Walk Weekend! Five museums are allowing free admissions with a wide of special programs and exhibits. We are excited for the grand re-opening of the Dumbarton House!

 Museums:
- Anderson House
- Dumbarton House
- Phillips Collection
- The President Woodrow Wilson House
- National History of American Jewish Military History

Click here for detailed information about special programs.

Celebrate Jazz!

To kick-off the DC Jazz Festival, bring your friends and family to Jazz ‘N Family Fun Days at The Phillips Collection this weekend! The event blends the harmony of gallery viewings and Jazz jives. The museum will feature live jazz performances, scavenger hunts and an art workshop!

When: June 3rd (10 AM - 5 PM) & June 4th (12 PM - 7 PM)

Where: The Phillips Collection
             1600 21st Street NW
             Washington, DC 20009

Skyline Drive Expedition

View fullsize

Skyline Drive is one of Virginia’s favorite scenic routes. It has gained its bragging rights by offering a variety of ways to soak in the captivating views of Shenandoah National Park. You can drive along the winding roads and stop to capture the perfect landscape. To absorb the nature, hike up the Appalachian Trail to feed your adventurous side. There’s plenty of outdoor activities and even a museum to visit!

For an overnight stay, our favorite lodge location is Skyland. It offers exceptional views of Shenandoah, pet-friendly cabins and even guided horse rides!

Check out www.visitskylinedrive.org for more information.

Memorial Day Parade

The National Memorial Day Parade honors those who have served and fought for our country. Bring your friends and family on Monday, May 29, 2017 with the procession starting at 2 PM at the National Mall on Constitution Avenue and 7th Street. Musical performances and marching bands will be floating all throughout the parade, alongside veterans and those who support the military. Grasp the true meaning of Memorial Day and join thousands at the annual Memorial Day Parade.

Ramen is Taking Over

Ramen has become a huge new trend in DC in the past few years. Even with a ton of established ramen joints tons of new ones are also popping up. Jinya Ramen Bar is coming to 14th Street this summer. Jinya Ramen Bar is going to have one of the biggest and most expansive menus out of all of the others in DC. Daikaya and Toki Underground are our two other favorites in DC. Toki Underground was one of the first ramen joints in DC and is located on H Street. Daikaya is located in a prime location in Chinatown for lunch or a night out!

Jazz in the Garden is Back!

Photo Courtesy of: Eric Chan

Jazz in the Garden is back for the summer! Grab some friends a blanket and some cash to get a pitcher of sangria this Friday night at the National Gallery of Art Sculpture Garden. A DC favorite, Jazz in the Garden is a night you won't want to miss. Get there early so you don’t miss this night of jazz, dancing and fun!

Yayoi Kusama: Infinity Mirrors Last Weekend!

This weekend is the final weekend of Yayoi Kusama: Infinity Mirrors at the Hirshorn Museum and Sculpture Garden! Make sure to see this highly beloved installation before it’s gone! Yayoi Kusama is one of Japan’s most famous female artists. Her immersive art is perfect for instagram shots and is an overwhelming experience that you must be sure not to miss! Click here to see more!

Mother's Day Blooms

Looking for a last minute mother’s day gift? If you’re stuck on what to get mom flowers are always a good idea! Extra points if you include a handwritten note with the flowers!

Ultra Violet Flowers
202-333-3002
Ultra Violet Flowers specializes in Wedding Flowers but creates the perfect gift bouquet as well. A little bit pricey but you get what you pay for with these perfectly crafted bouquets!

Urban Stems
(855) 614-2779
Urban Stems prides themselves on fast, dependable and reliable flower delivery services. Starting at only $35 and delivering to cities all over the country Urban Stems is your fastest way to make mom happy this Mother’s Day weekend.

Little Acre Flowers
(202) 524-0812
Little Acre Flowers uses fresh local blooms to make their beautiful arrangements.They are always delivered in an American made Mason Jar. Perfect for the All-American mom!

Nosegay Flowers
(202) 338-114
Nosegay Flowers offers same day delivery services and beautiful locally sourced arrangements. Gorgeous colors, classic designs and reliability make Nosegay Flowers a perfect choice for a Mother’s Day bouquet!

DC Funk Parade

Photo Courtesy of: Elvert Barnes

Coachella not your thing? DC is hosting their own FREE music festival called the Funk Parade this Saturday May 6th on U-Street! The Funk Parade is a celebration of U-Streets rich culture and vibrant music scene. It also celebrates the Spirit of Funk that brings the U-Street neighborhood together in a community of love! The parade has been growing rapidly since its birth in 2013 and this year they expect to host 75,000 festival goers! The festival has three different parts, the day fair, the parade and the music festival. The day fair is between 12 and 7PM. The Parade is happening between 3 and 4PM and the Music Festival will be between 7 and 10PM.

This event is going to be so big and neighborhood wide it even has it’s own App so you can know what’s happening throughout the day! Check out their website here to learn more about all of the activations and music happening throughout the day!

Eye of the... Chihuahua?

Photo Courtesy of: District Wharf Facebook Page

The Wharf is one of the newest and hottest developments in DC. The development is right on the water and boasts some of the best new restaurants in the district. Their luxury apartments are beautiful and have gorgeous water views. The other great thing about The Wharf is the fun events they host for their residents and locals. This weekend their event celebrates Cinco De Mayo with the sixth annual Running of the Chihuahuas! This Saturday May 6th enjoy live music, drinks and the race of these adorable neighborhood Chihuahuas. It’s sure to be a great event at this awesome new development so be sure to check it out!

Battle of the Cyclists

Photo Courtesy of: Soul Cycle Facebook Page

Soul Cycle

Where?

West End
2301 M Street NW

Georgetown
1042 Wisconsin Avenue NW

14th Street
1935 14th Street NW

Mount Vernon
601 Massachusetts Avenue NW

How much?

First Ride: $20
One Class: $30

Why Go?

Mind body and soul Soulcycle works to make your whole being better during their classes. With low lights, candles and great instructors you're sure to get the best workout and leave the class with a clearer mind. 

Flywheel

Where?

City Center
824 9th St NW

Dupont
1927 Florida Ave NW

How much?

First Ride: $15
One Class:$28

Why Go?

Are you the person that always wants to be the best out of everyone around you. Flywheel is made for people with a competitive spirit who want to be top of the class. 

BikerBarre

Where?

Barracks Row
738 7th St. SE

How much?

One Class: $25

Why Go?

Stuck between your love for cycling and barre classes. Look no further BikerBarre encourages their students to do both. Located on Barracks Row it is a neighborhood favorite. It's also the first ever indoor spin studio in Washington, DC. 

Zengo Cycle

Where?

Bethesda
4866 Cordell Avenue

Logan Circle
1508 14th St NW

Cathedral Commons
3308 Wisconsin Ave #202

How much?

One Class: $24
Off Peak Classes: $15

Why Go?

Wether you're a world class athlete or a beginner Zengo can be the perfect class for you. Their heart thumping music and full body workout make it one of DC's best cycling studios. 

The Georgetown French Market

Photo Courtesy of: Georgetown DC 

Georgetown is our home so we’re always excited when something fun is coming to our neighborhood! We can’t wait to go to The Georgetown French Market this weekend to celebrate the beginning of Spring. This Friday through Sunday, April 28-30 one of DC’s most anticipated shopping weekends is will open once again. Restaurants, merchants, galleries, outdoor vendors, and live entertainers will all be French themed Friday & Saturday from 10AM to 5PM and on Sunday from Noon to 5PM. Grab a coffee and a warm croissant and casually wander through the streets. You don’t have to leave DC to feel as though you’re on a Parisian vacation.